There's more to Periscope marketing than just creating a Periscope page. If you're new to Periscope or your campaign hasn't seen results yet, you probably just need more information so you can be successful. Read on to learn what to do in order to market your business on Periscope.
Know what your goals are. Why do you want to use Periscope marketing? What do you hope to accomplish with it. Before you get started, it is very important that you take the time to clearly define your goals. Decide on an effective strategy. Try to get it right the first time.
Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.
Use a contest to build talk about your brand. You ought to urge customers to sign up by providing freebies to certain subscribers. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
Try using custom tabs on your Periscope page. When you first create your business Periscope page, you'll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
Do not repost any pictures on Periscope that sensationalize tragedy. You may think there is nothing wrong with sharing a photo that insists people need to like it to show respect for a crime victim, but it is the total opposite. You will be looked at as someone that is trying to profit from the bad fortune of someone else.
Do not hesitate to share links to other sites on Periscope. If you come across an article or a video your audience will be interested in, think about sharing it on Periscope. It is best to avoid sharing links to website you are in competition against or you could lose customers.
Use tools to measure the power of your Periscope marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Periscope marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
Talk density helps you figure out how many people are mentioning you or your products on the social media platform. You want navigate here your talk density to be around 15 percent or more, as that would mean that you are getting plenty of attention. If it is lower than that, consider changing things up or adjusting your marketing strategy.
Figure out the best time for your Periscope posts. You will get more attention for your updates if you post them when your subscribers are checking Periscope. You could for instance share updates around noon if your subscribers are likely to check Periscope during their lunch break or share your updates during the evening.
As you can now see, Periscope is a giant marketing opportunity. After having read this helpful article, you now can imagine the possibilities for marketing with Periscope. Try not to waste additional time, get the computer fired up and start marketing with Periscope now.